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February 14, 2017

SDL Atlas Welcomes Simon Dakin as Sales Director for Europe

SDL Atlas would like to announce the recent hiring of Simon Dakin as Sales Director for Europe. Dakin comes with a wealth of experience within the textile testing industry which will allow him a unique insight in the needs of SDL Atlas customers. Previous to joining SDL Atlas, Dakin worked with Roaches International, James Heal, and Shirley Developments prior to their purchase by SDL Atlas.

“I am excited to be returning to SDL Atlas in a different role and look forward to contributing to the company’s continued growth,” said Dakin. “SDL Atlas have recently enhanced their product range and the focus is on continuous improvement in all areas of the company including instruments, calibration and service.”

Based out of the United Kingdom, Dakin will be responsible for managing the agents in Europe as well as managing accounts in the areas of the Europe that do not have specific agent representation.

Dakin lives in Stockport in the UK and is married with two children. He goes running to keep fit and in his spare time enjoys walking the family pet Labrador, Bruce,  listening to Rock Music and following his favorite soccer teams, Manchester City and his hometown club Stockport County.

SDL Atlas is committed to providing customers confidence in standard based testing. With offices and experts in the United States, United Kingdom, Hong Kong and China, plus agents serving over 100 countries, SDL Atlas is ready to support its customers with instruments, equipment, test materials, and services anywhere in the world.

For more information, visit or contact an SDL Atlas solutions expert:  

-          (US) T: +1 803 329 2133; E: [email protected] 

-          (Hong Kong) T: +852 3443 4888; F: +852 3443 4999; E: [email protected] 

-          (China) T: +852 3443 4888; F: +852 3443 4999; E: [email protected]  

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